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Identity Manual

The identity manual is a vital resource for anyone that needs to develop approved Air Products communications and should be used in conjunction with approved electronic templates. It is updated frequently and the dates next to each file indicate the latest revisions. Each section of the manual can be viewed or downloaded by clicking on the corresponding icon or title. You can also view or download the entire manual at the link below. If you wish to receive on a disk, contact your regional representative.

1. Introduction
(Rev-NOV18)
Download PDF (900K)

2. Basic elements
(Rev-JAN16)
Download PDF (2,793K)

3. Administration materials
(Rev-JAN16)
Download PDF (1,476K)

4. Presentations
(Rev-FEB13)
Download PDF (220K)

5. Literature system
(Rev-JAN16)
Download PDF (6,190K)

6. Marketing materials
(Rev-APR13)
Download PDF (502K)

7. Exhibitions
(Rev-FEB13)
Download PDF (444K)

8. Advertising
(Rev-JAN16)
Download PDF (3,639K)

9. Promotional materials
(Rev-FEB13)
Download PDF (299K)

10. Website
(Rev-FEB13)
Download PDF (509K)

11. Multimedia
(Rev-FEB13)
Download PDF (642K)

12. Signage
(Rev-FEB13)
Download PDF (1622K)

13. Equipment & product labeling
(Rev-JAN16)
Download PDF (375K)

14. Vehicles
(Rev-JUN14)
Download PDF (243K)

15. Tanks & coldboxes
(Rev-FEB13)
Download PDF (222K)

16. Uniforms
(Rev-FEB13)
Download PDF (19,640K)

17. Brand architecture
Under Development

18. Internal communications
(Rev-JUL14)
Download PDF (201K)

Glossary of branding terms
(Rev-FEB13)
Download PDF (62K)



Full version of manual
(Rev-NOV18)
Download PDF (14,484K)